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-------------------------------------------------------------------------------- Dear [[-FullName-]],
It's getting louder, the aftermath din of elections - entry, exit, opinion and the real polls. It's the classic chicken-and-egg situation. Over educated and over excited Psephologists / Smart alecks / Talking heads try all tricks to make it appear like a great analysis; and our assorted politicos think it's the real thing and start plotting their fortunes. Looks like it's profitable business too, looking at the ads they generate.
We could stumble upon an unusually good collection of articles. You must've read about Google's IPO. This article from Wired gives its own inimitable ring to it. There's one on outsourcing too, with disarming frankness.
And here's something to fall off and roll with laughter. There's this thing called Lakme India Fashion Week happening in Mumbai. One peddler offers this drivel "I wanted to present a feminine, girly look that was intellectual as well. My collection's theme, I would say, was frivolous romanticism".
Read on. Cheers.
Regards - Edit Team
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"Google is not a conventional company. We do not intend to become one."
- Sergey Brin & Larry Page, co-founders of Google.
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POSITIONING

More Reasons to Love Google
Google pulls off an incredible feat. No, not the attempt to raise $2.7 billion through an IPO. They write an engrossing filing -- yes, engrossing -- that you wouldn't mind reading at the beach. From Wired.
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OUTSOURCING

The California Dream
We residents of the developed world like to focus on how valuable and unique each and every one of us is. Its a luxury that comes with societal wealth. The others, the people getting those jobs, are what many in the developed world see as inexpensive, faceless Asians supposedly working in some coding sweatshop for pennies a day. Thats simply not the case.
From Alwayson Network.
Offshoring And Beyond
McKinsey Global Institute's new research recommends ways to further reduce the cost of offshore operations by reorganizing and reengineering operations. By leveraging differences between home and offshore, companies can boost their capital productivity in low-wage environments in three ways:
Round-the-clock shifts: Can reduce operating costs by 30% to 44% for many types of offshore work
Cheaper capital equipment: Using local labor to develop their own software instead of purchasing expensive branded products.
Reduced automation: Using workers for tasks that would normally be automated at home
By reaping offshoring's full potential, companies will find that their new, lower-cost structures open up a variety of opportunities to boost revenue growth. These opportunities will often far exceed the annual cost savings
From Forbes.
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STRATEGY

Fixing the Corporation-IT Disconnect
For too long IT has lived a renegade life inside the organization. Getting IT right requires a common language, simplified structure, and emphasis on performance. The CIO is the least understood - because his profession is young.
Over the centuries, the fields of manufacturing, finance, sales, marketing, and engineering have evolved into a set of commonly understood practices. By contrast, the field of information technology-born only forty years ago with the advent of the IBM 360 in 1964is prepubescent. From HBS Working Knowledge.
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