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December 2016: Content: The currency that cannot be demonetised

October 2016: The Unbearable ‘Intangibleness’ of Return on Investment

August 2016: Does your target audience comprehend what you’re trying to say?

July 2016: There’s no business like show business

June 2016: The balancing act in content marketing

May 2016: Why Gulzar in a brand story? For that earthy authenticity

April 2016: Airtel girl, Storytelling & the Wisdom-based Economy

March 2016: The Correct Masala of Intent, Content & Technology 

Feb 2016:  Getting the right ‘tone’ in your message

Jan 2016: Travails of the shy consulting firm

Sept 2015: Che Guevara & online branding. The power of an image

August 2015: The consulting firm in a burqa

July 2015: Simple & Dumb? Complex & Elitist? Striking the right balance in a marketing discourse

June 2015: The missing ‘Bharat’ in Indian Ecommerce branding narratives

May 2015: What? Digital Marketing as an Orchestra?

April 2015: Sholay. And how a lead content asset sets the tone in content marketing

March 2015: White paper: The Under-exploited Mauka of Marketing

February 2015: Why Glorification and the Knowledge industry don’t mix well

April 2014; Marketing, like democracy is about finding proximate solutions to insoluble problems

October 2013: What the Narcissist Filmstar can teach us about Business

July 2013: Mousetrap & the Art of cultivating serious Attention

April 2013: How Burberry leveraged Social media | Are Longer Emails Better? | Himmatwala

January 2013: Email in the times of Smart phones & Social Media; Violinist in the Metro