Success Stories

1. The Case of a Corporate Strategy Consultant

Our client – a senior Business and Corporate Strategy Consultant, has, over the years built a vast repertoire of Intellectual Property.

His ruminations on business strategy through a monthly e-newsletter and blog are much anticipated by his audience.

In a recent issue, the client chose to make available the summary of a research project he had undertaken. The result was an eye opener.

While most of the newsletter had a uniform readership, the download link revealed a massive spike. 23.5% of people who read the newsletter had downloaded the research summary. Sumptuous.

Moral of the story: Never underestimate the hunger of your audience for useful, contextual content. The need for an old fashioned story.

Download the Case Study which elaborates how Knowledgeworkz Consulting architected and executed the newsletter strategy for the client.