It is an old fact that marketing and business development initiatives don’t work in isolation.
It is all the more true today with the fragmentation of online touch points. Your efforts will be bang on if you can get these multi-platform messages to interact dynamically, and woo your prospects till they buy.
Knowledgeworkz Consulting automates your marketing initiatives through an integrated ecosystem of email newsletters and social media. Our smart mix of contextual and engaging content, landing page hooks, call-to-action levers, sustained dialogue and measuring methodology, work remarkably well in creating a warm scenario for selling your products and services.
The long and short of it is that Email works. A well-done email newsletter combined with social media connects directly with your target audience, measures their intent towards your product/service and delivers a far higher potency compared to other online media.
Why Email Newsletter?
- A live medium to inform, educate and convince the target audience about your product/service’s value proposition.
- Helps stay on the radar of your target audience, and enables top-of-mind recall for your product/service – be it B2B or B2C.
- Identifies receptive prospects, creates a platform to initiate a direct dialogue and prompts purchase.
- Serves to grow or retain your reputation, inspires trust and loyalty even during dry spells.
- Open enough to be strengthened with social media levers to extract viral effects.
Email delivers a conversion rate of 3.9%, compared to 2.4% and 0.5% for Google and Facebook, respectively (Jakob Nielsen’s study).