Analytics

How do we put a number to a person’s online behavior?

Grasping the behavioral dynamics of the largely faceless reader (of the emailer or website) reveals her purchase willingness and she can be pushed down the sales funnel. We decode the target audience’s digital body language, content interaction and information needs. Analytics help in proactively nurturing only those leads that have high potential to transact and carry high lifetime value.

By the type of content interaction and participation (on blogs, emailers, white papers, case studies etc.), one can weigh and score the audience revealing their interest and purchase readiness for customized follow up.