Kworkz Mailer July 2013

Content-rich Emailers > Analytics > Actionable Leads

JULY 2013
WHAT WE ARE: A demand generation firm with a knack to combine technology and value-based content to identify, nurture and shepherd the most optimal leads into your demand funnel. And speed your revenue growth.


If you have built the world’s best mousetrap, great. Congratulations.

But if your target audience does not come to know about it, your heroic effort amounts to zilch.

Our client - a senior Business and Corporate Strategy Consultant, has, over the years built a vast repertoire of Intellectual Property.

His ruminations on business strategy through a monthly e-newsletter and blog are much anticipated by his audience.

In a recent issue, the client chose to make available the summary of a research project he had undertaken. The result was an eye opener.

While most of the newsletter had a uniform readership, the download link revealed a massive spike. 23.5% of people who read the newsletter had downloaded the research summary. Sumptuous.

Moral of the story: Never underestimate the hunger of your audience for useful, contextual content. The need for an old fashioned story.

Download the Case Study which elaborates how Knowledgeworkz Consulting architected and executed the newsletter strategy for the client.

Does your product/service value proposition reach the decision makers it is targeted to?

If not, get in touch for a marketing automation strategy, tailored to your budget.

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Knowledgeworkz Consulting.