Kworkz Content Marketing Insights Feb 2016



Content Marketing for management consulting firms


February 2016

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WHAT WE DO: Integrated online marketing. Email marketing. Marketing automation. Content inventory audit. Content curation. Content & Search optimisation. Web development. Suite expertise: Curata, Marketo, Adobe Mktg Cloud, Leadformix, Eloqua.



~ On getting the right 'tone' in your message ~

Innovative. Brand conscious. Dependable. Results-oriented. Cost-effective. Some of the associations that any consulting firm would like to perceived as.

As feel-good as it may sound, conveying those adjectives in a marketing message without saying as much and within the firmís personality parameters is a challenge.

Consulting related content isnít exactly exciting. It ranges from downright boring to somewhat readable to the intensely academic. Given the characteristic reticence of consulting firms, getting a marketing message across in an affable manner and triggering an emotive response is quite an art.

The evolving consulting landscape coupled with the digital revolution presents a fortuitous opportunity for consulting firms. An opportunity to carve out and own a knowledge domain, stamp their competence with a unique point of view and go after the right target audience. Measurably.

A tone that underlines knowledge specialization, character and competitive strength.

Is your marketing material in sync with your personality? Find out..



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ARCHIVES
Jan 16:
Travails of the shy consulting firm. The need to engage

Sep 15:
Che Guevara & online branding. The power of an image

Aug 15:
The consulting firm in a burqa. The delicious irony

July 15:
Simple & Dumb? Complex & Elitist? Striking balance

June 15:
The missing 'Bharat' in Indian Ecom narratives


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Knowledgeworkz Consulting
Bangalore, India