Kworkz Content Marketing Insights July 2015



Content Marketing for B2B


July 2015

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WHAT WE DO: Integrated online marketing. Email marketing. Marketing automation. Content inventory audit. Content curation. Content & Search optimisation. Web development. Suite expertise: Curata, Marketo, Adobe Mktg Cloud, Leadformix, Eloqua.


Is it possible to communicate a deep perspective and authority on a specific subject within a newsletter framework? To transform it into a breezy read without diluting the academic rigor and value?

Evidently yes. Our client - Samatvam Academy - an organization development firm, has achieived that balance and consistently retained top-of-the-mind recall amongst its constituency comprising CXOs and HR honchos.


Sattva - their monthly online journal - serves as a vehicle to connect with these decision-makers in a manner that matches their knowledge needs, taste and attention span.

The analytics data is satisfactory. Above all, it is the measurable engagement of the audience with the intellectual character of the journal.

The point: When the mental connect is positive, so is the business connect.


Is your marketing message reaching where it is intended to? Find out.




ARCHIVES
June 15:
The missing 'Bharat' in Indian Ecom narratives

May 15:
What? Digital Marketing as an Orchestra?

Apr 15: Sholay. And how a lead content asset sets the tone

Mar 15: White paper: The under-exploited mauka of marketing

Feb 15: Glorification and the Knowledge industry donít mix.


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Knowledgeworkz Consulting
Bangalore, India