Kworkz Content Marketing Insights June 2016


Online marketing for consulting firms




June 2016    Unsubscribe
WHAT WE DO: Integrated online marketing. Email marketing. Marketing automation. Content inventory audit. Content curation. Content & Search optimisation. Web development. Suite expertise: Curata, Marketo, Adobe Mktg Cloud, Leadformix, Eloqua.


~ The balancing act in content marketing ~

Balance.

The online content of any knowledge-driven enterprise conveys a lot about the intended, perceived and real personality. It is about the balance of ingredients in the content mix that sets the online tone and tenor one wishes to have.

Getting the right mix is crucial. The firm’s content should reflect its ethos with confidence.
Intelligence without the arrogance, thought leadership without the noise, salesmanship without the hustle, data-driven without being dry, and informality without the collegial lingo.

Being able to deliver this calls for wearing different hats at the same time. Copywriter, journalist, data analyst, UX expert and so on.

Sum of client experiences = Knowledge
A consulting firm is all about knowledge. Its differentiation hinges on how its online personality is presented and perceived. Case in point: Contrast the staid elegance of McKinsey.com to the craggy and incongruent casualness of Tompeters.com.

Whatever the aspiration, balancing the knowledge elements and style is the key to connect with the preferred target audience.

Is your site content being perceived the way you want it to be? Find out.
Bystander Views

* I said, “You told me when you turn 60, I was going to be CEO.”- The Nikesh Arora interview.
Credits: Tech In Asia

* Peter Thiel’s Dropout Army
Credits: The NYT

* Some Companies Are Banning Email and Getting More Done
Credits: HBR

Is your firm like a ship in the night?
Make your presence felt. Online marketing packages start at Rs. 14,000 PM. Know more.


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ARCHIVES
May 16:
Gulzar in a brand story. The earthy authenticity


Apr 16:
Airtel girl, Storytelling & the Wisdom Economy


Mar 16:
The Correct Masala of Intent, Content & Technology


Feb 16:
On getting the right 'tone' in your message. A challenge.


Jan 16:
Travails of the shy consulting firm. The need to engage



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Knowledgeworkz Consulting
Bangalore, India