Kworkz Content Marketing Insights Mar 2016

Content Marketing for management consulting firms

March 2016

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WHAT WE DO: Integrated online marketing. Email marketing. Marketing automation. Content inventory audit. Content curation. Content & Search optimisation. Web development. Suite expertise: Curata, Marketo, Adobe Mktg Cloud, Leadformix, Eloqua.

~ The Correct Masala of Intent, Content & Technology ~

Creating persuasive content is one thing. Ensuring that it is consumed by the target audience and prompts them to perform the intended action, is quite another.

While a firm puts in intense effort to develop a content asset (case studies, white papers, use cases, research reports, podcasts, articles, et al), the same gusto is lacking when it comes to
promoting it vigorously. Not because it doesn’t want to.

Often, firms are out of sync with the rapidly evolving tools, techniques and technologies that enable a marketing message to be amplified dramatically online, with little incremental effort. The trick is in quickly grasping the technology elements and their value addition to the larger marketing objective. Each plays a unique role in seeding the message amidst the target audience's varied online platforms.

Importantly, the exercise opens up opportunities to extract actionable data points on the prospects’ journey through the funnel; the degree of engagement at each stage in the purchase path and the nurturing needed to convert them into paying customers. Isn’t that the whole point?
Is your marketing team familiar with the ample technological possibilities?


Feb 16:
On getting the right 'tone' in your message. A challenge.

Jan 16:
Travails of the shy consulting firm. The need to engage

Sep 15:
Che Guevara & online branding. The power of an image

Aug 15:
The consulting firm in a burqa. The delicious irony

July 15:
Simple & Dumb? Complex & Elitist? Striking balance

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Knowledgeworkz Consulting
Bangalore, India