Kworkz Content Marketing Insights May 2015

Content Marketing Technologists

May 2015

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WHAT WE DO: Integrated online marketing. Email marketing. Marketing automation. Content inventory audit. Content curation. Content & Search optimisation. Web development. Suite expertise: Curata, Marketo, Adobe Cloud, Leadformix


The sum is more than the parts.

An orchestra is testimony of how each distinct note holds on its own and yet melds beautifully with the ensemble to create an emotionally stirring experience.

It holds remarkably true for a successful digital marketing campaign.

The varied components riding on
equally varied technology platforms need to perform individually, and deliver a collectively optimized punch much above their total weight.

An effective digital marketing strategy is as much a play about actionable content, as it is about tools, techniques and high ROI.
That said, what really captivates the audience is the story. The ability to tell an absorbing story.

Like this orchestra version of the Swades’ tune. Pure joie de vivre. (Credits: A R Rahman, Berklee College of Music)

Are your marketing components in sync? Get an evaluation.

Apr 15: Sholay. And how a lead content asset sets the tone

Mar 15: White paper: The under-exploited mauka of marketing

Feb 15: Glorification and the Knowledge industry don’t mix.

Apr 14: Democracy- solutions to problems

October 13: What the Narcissist Filmstar can teach us

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Knowledgeworkz Consulting
Bangalore, India