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Hi,
The sum is more than the parts.
An orchestra is testimony of how each distinct note holds on its own and yet melds beautifully with the ensemble to create an emotionally stirring experience.
It holds remarkably true for a successful digital marketing campaign.
The varied components riding on
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equally varied technology platforms need to perform individually, and deliver a collectively optimized punch much above their total weight.
An effective digital marketing strategy is as much a play about actionable content, as it is about tools, techniques and high ROI.
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That said, what really captivates the audience is the story. The ability to tell an absorbing story.
Like this orchestra version of the Swades’ tune. Pure joie de vivre. (Credits: A R Rahman, Berklee College of Music)
Are your marketing components in sync? Get an evaluation.
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