Dear [[-FullName-]], A great product, superior customer service, or low costs no longer assure survival, let alone growth. They are good to have but only if they are part of a game plan of sustained competitiveness. Liberalisation of the Indian economy, rapid pace of change, uncertainties about the future and the economic slowdown are threatening the very existence of many firms. Sustained competitive advantage has never been more important. And competitive advantage is the result of strategy. Do you have one? Im presenting two workshops to equip senior managers with conceptual frameworks and, key tools and techniques. The one-day workshops in Bangalore and Chennai will focus on the process of formulating and evaluating effective strategies for sustainable profitable growth.     Bangalore: The Leela Palace Hotel Business Strategies for Growth: Friday, 14 Feb 03; 9 am - 6 pm Strategic Marketing for Growth: Saturday, 15 Feb 03; 9 am - 6 pm Chennai: ITC Park Sheraton Hotel & Towers Business Strategies for Growth: Tuesday, 18 Feb 03; 9 am - 6 pm Strategic Marketing for Growth: Wednesday, 19 Feb 03; 9 am - 6 pm Click here to register Who should attend? CEOs, entrepreneurs, directors, profit centre chiefs and function heads responsible for formulating business policies and charting the future course of their firms will benefit from the learning experience. Companies that wish to grow profitably will gain immeasurably by nominating their senior managers.     Course content 1. Business Strategies for Growth The workshop will sensitise senior managers to current and established management thought in formulation of strategy. Participants will learn conceptual frameworks and analytical techniques vital for formulating strategies for competitive advantage and evaluating existing ones. The following areas are covered:     The Paradigm of Growth | The Shape of Competition | Behaviour in Competitive Markets | What Firms Want   | The Strategy Landscape | Business Strategy - models and frameworks of competitive advantage | How do   you know you have strategy? Strategy and Leadership | Case Study and Group Work   2. Strategic Marketing for Growth This session will focus on the marketing discipline. Participants will study and discuss key principles that create the competitive edge and impact growth. They will be equipped with concepts and tools for creating and executing marketing strategies. The interactive workshops will emphasise learning from group work on a case study and from sharing and discussing ideas.     Our Changing World | The Nature of Markets; The next society | The Growth Imperative | Marketing &   Strategic Planning | Strategies for Growth - Porter and Ansoff models | Market segmentation, targeting,   positioning and branding | Pricing and Game Theory | Competitive advantage from the highly effective Sales   Force | Case Study and Group Work

Program Director   Mr. V. N. Bhattacharya is a seasoned management professional with twenty-eight years experience in diverse industries in India and abroad. He has created new businesses, turned around loss-making propositions, revived dormant ones and restructured in difficult times. A Chemical Engineer from IIT Kanpur and an MBA from IIM Calcutta, he started his career in Hindustan Lever. Over time, in other companies, he handled national responsibilities in sales, marketing and customer service. He worked as Chief Executive Officer of BPL Telecom Ltd., a telecom engineering and networking company before setting up his consulting practice. His work in diverse industries - FMCG, capital goods, hospitality, automobiles and telecommunications - in India and abroad has given him rare breadth of perspective and world-view. He combines strong conceptual skills with focus on execution. Now an independent management consultant: he works in the area of Strategy Sales, Marketing, and Business Strategies. He advises and assists firms to formulate and implement winning strategies for growth and competitiveness. His workshops on strategy, marketing and game theory have been very well received and highly rated by participants all over the country. Expertise Business Strategies for competitive advantage strategy formulation and implementation. Strategic marketing especially practice of segmentation, targeting, positioning etc. Strategic selling, building and managing sales and distribution organisations effectively. Value based development of selling and presentation skills. Leadership development principles, values and behaviour, personal and organisational.    What people say   "Congratulations on a great session on strategy. -N. Srinivasan, Deputy Director General - Confederation of Indian Industry, Bangalore. As a person who wished to move in the organisation from operational responsibility to a strategic responsibility, the inputs I carry will enable me to deliver radical performance improvement in my business. - C. Grahadurai, Entrepreneur - Rose Flower Co., Bangalore / Sivakasi. The session was a good experience in focussing back efforts to concepts and frameworks. The way it was conducted was so friendly and clear. I take back the learning focus on the objective work to a framework. - Jose Koshy, Head Marketing & Business Development Technology Products, Wipro Infotech, Bangalore. a new learning worth the day. Rarely one sees this kind of commitment and continuity and I sincerely thank you for the same. - J. Dhananjayan, Chief Marketing, Bharti Telenet, Bangalore May I thank you for a job wonderfully done. I personally enjoyed listening to you and I am sure your presentation and discussion added substantial value to the learning of our students of Product Management course. - Dr. Mithileshwar Jha, Professor of Marketing, Indian Institute of Management, Bangalore A complex and difficult subject on game theory brought out crisply in one day capsule. - M. Kurlanathan, Controller Staples, Foodworld Supermarkets Ltd., Chennai The importance of bringing rigorous discipline into thinking came thro very clearly. Hugely beneficial." - Ram Bajekal, Director & CEO, Parry Agro Industries Ltd., Chennai   Fee & Registration Participant fee of Rs.6,000 (six thousand) per participant for each workshop must be paid in advance by demand draft payable in Bangalore, or by cheque drawn on a Bangalore bank in favour of V.N. Bhattacharya. Organisations sponsoring four or more participants may avail the special fee of Rs. 5250 per person. Lunch, refreshments and course material will be provided. For the e-brochure, or more information please contact the Program Director at vnbhattacharya@vsnl.com, or Mr. Ravi Warriar / Mr. K. Murali, Greyhound Marketing Pvt. Ltd., C3B, Anugraha Apartments, 41, Nungambakkam High Road, Chennai 600 034. Tel: 044-831 2469/713 9996. E-mail: gmpl_in@yahoo.com. To register, please print the form below and return it duly filled, with payment.     We are pleased to nominate the following senior managers of our organisation. Registration fee is enclosed for Rs. ........................................................ (amount) for ............... (no.) persons by Demand Draft / Cheque # ........................................... dated ............................... drawn on ................................................ in Bangalore.   1. Business Strategies for Growth Registration closes Monday, 10 February 2003 Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................ 2. Strategic Marketing for Growth Registration closes Monday, 10 February 2003 Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................   Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................ Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................   Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................ Name: ............................................................ Designation:..................................................... Address:.......................................................... ...................................................................... Tel:............................(O) / ........................(M) E-mail (Required):............................................   Name & Designation Signature Company   Please print this form for use V. N. Bhattacharya Villa # 300, Palm Meadows, Ramagondanahalli Airport Whitefield Road, Bangalore 560 066, India. Tel: +91-80-847 5817; +91-98450 58034 E-mail: vnbhattacharya@vsnl.com Home Page: http://www.geocities.com/vnbhattacharya/index.html